As a note, a part of my endeavor into words include the alphabet, which are basically runes and sigils. I happen to work through a lot of random things, that also include occultic esoteric jazz. So expect the written works on this web portal to reflect all ranges and fields of things. Or simply don’t expect anything and enjoy a few rabbit holes I’ve dug.

So, if you look at the lesser key of Solomon or any sort of Deamonic Goetia that uses sigil magic, or look into chaos magic, you might be able to draw a comparison to the modern rendition of the summoning or use of demons in the business world. ‘Demon’ being helper or being.
You see, Companies’ Logos that ‘Brands’ or companies use are similar to a sigil. A sigil being an Icon that is iconic; a sort of repeatable and distinguishable image in the world. (Image, similar to I- Mage).
The word ‘Brands’ are similar to Branding a symbol or sigil on property, it is not merely a coincidental use of the word.
The group of people founding a company uses a sigil to ‘incorporate’. An incorporation is to bring into a corpus or corporeal form. To incorporate is to put into a material vessel or body. When a company incorporates, it has with it a contract or a charter that acts as it’s constitution for what it’s intention are in the world. Simply put, a business plan. A Constitution is a piece of paper that essentially says what it’s being or essence of existence is going to be, similar to how in board games and Table Top RPGs the Constitution is the toughness of a character. Con- meaning ‘with’ and ‘stitution’ from ‘stitute’ meaning ‘standing’. Arguably Nations are incorporated when they live by the words of written paper rather than the law of a living king. This also means Religions that rely on holy scriptures or texts are similar in this sense with their specific notable iconography. (arguably and funny enough, the last statement can make me an iconoclast, for clasting -bashing- the icons).
People get together with a business idea, slap on a logo, and perform a sort of evocation-conjuration magic to incorporate a business ‘entity’ into existence to carry out a role in the world. It’s sigil magic in one perspective. Conjuration of a spirit entity which is also a thought form in a way. Many people do this as if wishing for wealth or fame, calling upon spirits to fulfill their hopes and dreams of buying a house or new car or fame or fortune or whatever they hope or aspire to.
And it takes a lot of sacrifice to will something into existence. There’s a lot of work to get a company off the ground, and it takes time, sweat, and effort. It may take money too, to buy the product or labor of others to devote as a sort of offering or tribute to the spirit. Some businesses are ran by blood, and those spirits consume the sacrificed blood offerings, whether its a crime from a criminal enterprise or someone dying in the office from working too hard at an elderly age.
Everything that has a form is in a state of order, and order requires maintenance to maintain, which Maintenance can be viewed as a form of sacrifice. The Fees and Dues to keep the business running. The Grease that is greasing the cogs on the machine. The Gas fees and overhead and operating expenses.
If it’s a sole entrepreneurship, then the being is akin to a Tulpa. Marketing the Tulpa further or getting a collective belief in the brand identity would manifest it as an Egregore. Essentially a Thoughtform powered by either one person (Tulpa) or many people (Egregore).
Thus the landscape of the market place in any trade of goods and services is actually littered with metaphysical giants and spirits, carrying out a mission and performing magic to shape the world. Whether you eat at Taco Bell or buy a Prada bag, you’re feeding the energetics of money to perpetuate the existence of these beings and their brand. Essentially offering tribute or homage through trade to help sustain these thought forms. To include the bragging or mentions of these thoughtforms, a mere display of your Nike Shoes or Gucci shirt perpetuates their existential power and existence that permeates the world.
The world is arguably full of ideas that infect and spread like a virus, transmitting itself metaphysically and broadcasting it’s thought-form from some other plane of existence reaching minds that are tapped in or attuned to it’s frequency. You may find that some people tap into the same thoughtform to reach the same thoughts or create very similar melodies or ideas. It’s not like only one nation was trying to develop the atom bomb during its conception, or racing to reach the stars. – Point being, your unique business Idea has existed in the past, in the future, and somewhere else outside your skull. The execution and luck are factors in it’s success. Whether the business is unique or another run of the mill taco truck.
So, these invisible giants, spirits, or beings manifest themselves as corporate entities and move around the world to enact it’s will that’s guided by the collective behind it. Arguably becoming a culmination of the people that work for it or it’s fanatics.
That’s why Brand Loyalty is akin to a Cult worship.
Wearing a Brand on your shirt or clothing is akin to being branded and wearing the mark of that spirit or entity. That’s also reflected in the branding being worn on employees. As brands are placed on property, brands are also placed on employees that act as agents or arms of extension of the company. Maybe it’s not in your apparel, perhaps it’s on a badge or identification card, or marked by your company cell phone containing the software of your company.
A Trademark is a mark. A Marking, a Branding, a Logo, a Symbol, basically Sigils.
The Slogan is sort of the chant or magic words that ring up the idea of the company. As well as the tune or jingle that can accompany the Brand’s “image”.
Thusly, entrepreneurship is the idea of being a Magical Wizard in a sense, from one perspective.
Epilogue;
This is just one valid perspective on the spiritualism of Capitalism. Many people think that Money isn’t spiritual, and that’s an old way of looking at things. Arguably, everything is spiritual and using the right lens, you can see the connections of spirit. Materialism and Spiritualism go hand in hand.
I’m not here to throw shade at corporations or anything, the landscape is what it is. I’m merely commenting on it and enjoying the show. I’m not against these existences, for even institutions and nations are idol of worship themselves, for their sigil is a flag.
Someone could write a very detailed and esoteric book on the above information while including the conspiracies in the board room meetings. Conspiracies merely being ‘with (Con-) air(Spira)’ of people talking in the Head(quarters) of the giant’s mind. The company thinking of new ways to achieve new goals or market share or revenue or propagandizing and convincing others to their marketing. Every organization is essentially a Lovecraftian Mind horror with tentacles outstretched by agents of it’s kind.
Similar to this piece of propaganda that depicts an octopus, I prefer a Hydra;

Additionally, it is to note that Corporations or Strawman, are people too under the eyes of business law and such. Thusly, these entities have rights, and arguably are conscious themselves. I mean, a thinktank does the thinking, what more do you need to prove consciousness, seeing as ‘con-‘ means with and ‘scious’ means ‘knowing’. So, don’t get all Anti-Corporatist on me, that’s like having your blood cells become cancerous in protest and hating you for current way of existing.
For further reading, I recommend checking out the Grunge of Giants by Buckminster Fuller while keeping the above material as a ‘lens’ to perceive his works.
Cheers, And know that the Logos is the Word, and-
Words Mean Things
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